Summary
Yassin Aberra is a results-driven digital marketing strategist and the Founder & CEO of Social Market Way. With more than a decade of hands-on experience in SEO, digital branding, and performance marketing, he has helped hundreds of businesses increase visibility, generate qualified leads, and achieve sustainable growth. Yassin’s approach blends data, creativity, and user intent to deliver measurable outcomes. He focuses on strategies that align marketing performance with real business goals—earning trust through transparency, consistency, and results. His leadership is grounded in innovation, continuous learning, and accountability, making him a trusted advisor to brands across multiple industries.
Professional Background
Before founding Social Market Way in 2014, Yassin spent over 10 years working across digital marketing and technology, developing deep expertise in SEO strategy, content marketing, and paid advertising. His experience spans both technical execution and high-level strategy, allowing him to build scalable growth frameworks for businesses of all sizes.
Under his leadership, Social Market Way has grown into one of the fastest-growing digital marketing agencies in the Washington D.C. and Maryland region, serving more than 700 clients across the U.S., the U.K., and the Middle East.
Beyond client work, Yassin actively contributes to the SEO community by hosting educational sessions, sharing insights on Google algorithm updates, and mentoring aspiring marketers. Through his YouTube channel and ongoing industry engagement, he continues to educate, lead, and push the standards of modern digital marketing forward.
Awards and Recognition
Yassin’s work has been recognized by leading digital marketing networks and industry organizations worldwide. His achievements include recognition for:
🏆 Excellence in SEO Strategy Implementation
🏆 Best Regional Digital Growth Agency (Washington D.C.)
🏆 Top 10 SEO Educators in North America (2023)
These recognitions reflect his commitment to building scalable SEO frameworks, transparent reporting systems, and performance-driven strategies that deliver measurable business impact. His approach has helped set higher standards for accountability and results in digital marketing.
Education
Yassin holds a Bachelor’s Degree in Information Technology from NOVA College, Virginia, along with industry-recognized professional certifications, including:
- Google Analytics
- Google Ads Search and Display
- SEO Mastery and Link Building
He continuously invests time in research and professional development to stay ahead of evolving search algorithms and digital transformation trends. This commitment ensures Social Market Way remains aligned with best practices, emerging technologies, and performance-driven marketing strategies.