Social media marketing is fast becoming a crucial part of online marketing strategies. Businesses worldwide have discovered the methods in which social media has contributed to growth and success in just about every area of their businesses. Hubspot has stated that 92% of every marketer indicates that efforts related to social media has generated far more exposure, while 80% of these marketers indicated that efforts related to social media have definitely increased traffic in a very positive way. With these statistics, the advantages related to social media marketing Virginia cannot be ignored or disregarded.
If you are hesitant or unsure whether or not social media marketing will be worth your while, here are a few advantages that will assist you in changing your mind:
Improvement On Audience Insights
One of the key elements in regards to success for any business is to know your customers. Social media can make this advantage easy. Most social networks will allow you to view what potential customers talk about and at the same time get to know more information about them. Businesses can benefit from using these helpful networks in order to gather important consumer information. This also allows businesses the opportunity to provide potential with the type of information they are searching for.
Improvement On Customer Service
Social media marketing allows you the opportunity to field customers concerns, questions and comments instantaneously. Even though you may already have a “customer service” department that can be reached via phone or email, it is vital to handle any issues through the methods of communication preferred. In general the majority of customers enjoy the assurance that their problem can be solved in the easiest method. Customers that use social networks that are common such as Twitter and Facebook are able to communicate with your business directly. This particular technique will allow for a public answer format that will allow other potential customers to view your customer service qualities. This adds a beneficial transparency level to your company. According to statement released by Forbes, around 71% of all consumers that are able to receive an instantaneous response on a platform like Facebook or Twitter are highly likely to recommend your brand to others.
Easily Distributed Content
It is advisable to use social marketing for all your content-marketing plans. In past years, marketers faced a number of challenges in regards to reaching an audience with content in a short time frame. However, today the assistance of social media, you are able to spread your content with an easy click of one button. Social media has the ability to account for large amounts of “referral” traffic. This means that your content must always match up with your specific brand as well as the interests of potential customers.This important information can really help your business to grow.
It takes around 6 to 8 exposures to a specific product before a potential customer will decide to make a purchase. One of the clearer benefits of our social media marketing services is related to the repeat exposure of your products and content within the network. This opportunity allows you to remind potential customers what you have on offer which usually results in a shortened sales funnel.
Become Influential In Your Specific Industry
Through social media marketing methods you will begin to gain a number of followers as your specific influence increases. The more that people talk about your brand and your business on the various social networks, your business becomes more authoritative and valuable in appearance to any new users. In addition, when you interact with networks such as Twitter who have a major influence, you increase your reach and authority greatly. Your information that you put out on the social networks should hold value to ensure readers will continue to share and return to your content.
Increase In Traffic
When you start to share your content on the various social media platforms, you give any users on these platforms increased reasons to click the link that directs to your site. Without any social media marketing , you drastically limit your content to only users that have become familiar with your particular products. When you add in social media for your marketing plans, there are more paths in place that can lead directly to your website. Remember that if you share content of quality on the social accounts, there will be a definite increase in inbound traffic and the opportunity to create conversation prospects.
Enhanced SEO Rankings
The requirements regarding SEO are changing on a constant basis when it comes to ranking successfully on the different search engines. Today, optimizing your site and ensuring regular blog updates are just not enough. The presence of social media has become a very important factor when it comes to calculating rankings. Businesses that share content on the different social media platforms send out what is known as “brand-signals” to the search engines. This speaks about the brands trustworthiness, credibility and legitimacy. If you are interested in ranking for your specific keywords, you will need to post on your topics on a regular basis.
Save On Money
When you are searching for methods to reduce on marketing costs, social media marketing is a cost-effective method to make sure your brand is exposed to potential customers and your fans. Pinterest, LinkedIn, Twitter and Facebook allow for a free method of sharing and promoting your content.
