Anyone attempting to sell anything to anyone in this day and age should consider selling it online. The online market spans economic, geopolitical and even social boundaries. But getting your option heard above the throng of other marketers is not as easy as standing on a soap box.
Broadcasting your choice, whether a product, service or idea, to your target audience takes skills, craftsmanship and expertise. Otherwise, you may be doing a good job of getting your message across to the wrong crowd.
This is when most savvy online marketers seek the assistance of an SEO specialist to further their online prominence. SEO specialists can proffer huge advantages to your online endeavors by increasing traffic to your site and position on search result pages.
As Experts in the SEO solutions, we at Social Market Way know that finding a specialist in this field can be hit and miss. It takes an SEO expert to Know an SEO expert, for this reason we would like to proffer you this article which illustrate the characteristics of an expert SEO specialist, should your online business ever need a little success.
1. Years of SEO Experience –10 Years Minimum
SEO is a simple concept to understand and many fly-by-nights have sprouted up claiming to be experts, even basing their claims on impressive results. This doesn’t necessarily make them an expert though. There are thousands of individual aspects of SEO that a few successes will not introduce you to.
Furthermore, the aspects that affect SEO best practices are constantly changing and an expert with a year or two of experience will have a harder time adapting to these fluctuations than an expert who has been in the business for over ten years and seen the bigger picture.
2. An Understanding of All Three SEO Levels
There are three important aspects of SEO that must be prepared in conjunction to provide successful results. These are:
-Technical Aspects –these include the structure of the site and how it will be crawled and its content indexed by the search engines.
-Off-Page Optimization — this includes the many aspects of social marketing, link building and other efforts to attract traffic from off the site.
-On-Page Optimization –this refers to the way the tags, content and keywords are used to attract the right kind of customer to your site.
An inexperienced SEO practitioner will approach the project in one dimensional way and may then begin to tackle the issues presented by other dimensions as the project progresses; this will be counter-productive in the long term as most SEO best practices must include all three aspects from the kickoff.
3. A Proven Track Record of SEO Success
Big talk is not nothing unless you can back it up. Always be sure to question any Prospective SEO specialists about their success stories, what were their strategies for success and were any of these applicable to the niche market you will be addressing.
This comes down to an essential quality that an SEO expert MUST have, and this is….
4. Marketing Savvy
An SEO specialist must also be an expert in marketing techniques. The content that must be prepared, the way it will be organized and even the colors that are used to convey your product or option must be appealing and attractive to the clients you hope to reach.
5. A Well-rounded Perspective and Knowledge
SEO is not just some two-bit marketing strategy, it is the marketing strategy, and it is an ART. It is not enough to know some web design and technical “search-engine-know-how” you have to be an expert seo services on the human race, the way your portion of clients will think act and behave, where they will go for their answers and how to best head them off with the perfect solution for them.
Any SEO campaign that delivers only partial results in any one aspect of SEO will become increasingly imbalanced in time and eventually will fall into the morass of failed sites that make up a good chunk of the Internet. Don’t let it happen to you.
6. An Ability to Interface with the Big Picture on a Minuscule Scale
SEO will be a process of accomplishing major goals like increased conversions or improved page rankings by affecting the smallest aspects like the keywords were chosen and which platforms will be most conducive to furthering your enterprise.
This is a skill that only comes with a lot of time spent getting results in many different business types each with their demands and opportunities.
7. The Capacity to Adapt to Your Business
The best kind of SEO interfaces with every aspect of your business from IT and sales to Public Relations and Customer Analytics. When supported by a concerted effort, SEO can be effective on a large scale.
For this reason, you must select an SEO expert who can communicates well with all your business divisions to provide the perfect alchemy that will make you and your site an authority in its field.
